PRIMA RE GROUP
Workforce accommodation · Real estate6 locations in 4 cities, 3,200+ beds – Bratislava, Trnava, Nitra and Galanta.
- In the group since
- 2009
- Valuation
- €70M+
We are building
GRAU.
Our story began with one building in 2009. Today, we are bringing our businesses and teams together, ready to grow alongside others.
Our businesses€10M+
Annual revenue 2026
€6M+
EBITDA 2026
€80M+
Value of what we run
100+
In our teams
Family private equity
We are building
GRAU.
Our story began with one building in 2009. Today, we are bringing our businesses and teams together, ready to grow alongside others.
Four companies in Slovakia: accommodation, marketing, events and sound.
Who we work with
- RegionSK · CZ · CEE
- Size€1–5M EBITDA
€80M+Value of what we run
€10M+Annual revenue 2026
€6M+EBITDA 2026
100+In our teams
Our road since 2009
Today
€80M+Value of what we run
€10M+Annual revenue 2026
€6M+EBITDA 2026
100+In our teams
Value of what we run, year by year
€80M+Value of what we run
€10M+Annual revenue 2026
€6M+EBITDA 2026
100+In our teams
- First projects
- 2009
- Family private equity
- 100 %
- Value of what we run
- €80M+
- Core segments
- 5
The people behind the group
About GRAU
A group,
not a fund
The group has the resources for the next stage – and the teams to use them: finance, legal, accounting, back office and marketing. No fund means no deadline: nothing has to be sold by a date.
About us
Partnership
What’s next for your business?
Whether you want to grow, plan a handover or explore a new direction, we can discuss what the next step could look like together.
Behind every company is someone who gave it years of their life. I respect that.
Juraj PlechloFounder & owner
What we do
Core segments
Three fields, one group.
Real estate
Workforce accommodation
PRIMA RE GroupProduction
Marketing, events & audio
LIČI Advertising · BOLDEN Events · Ateliér zvukuProfessional services
What we look for
Companies in Slovakia and Central Europe.
- Region
- Slovakia, Czechia, Central Europe
- Deal size
- €5–20M enterprise value
- The company
- Proven demand, a model that works
- The owner
- Wants a partner or a successor
The businesses behind GRAU
Built over time.
Growing together.
Accommodation, marketing, events and sound – each run by its own team.
Workforce accommodation · Marketing, events & audio · Services for the group
LIČI ADVERTISING
Marketing, events & audioIn marketing since 2012: campaigns, PR, print, social and events – under one roof.
- In the group since
- 2012
BOLDEN EVENTS
Marketing, events & audioEvents since 2021: in-house lighting, sound and a creative team, start to finish.
- In the group since
- 2021
ATELIÉR ZVUKU
Marketing, events & audioA sound studio born from the LIČI and BOLDEN teams: podcasts, music and TV audio.
- In the group since
- 2024
Exit 2020
SUBWAY®
ExitJoined the group in 2016 as an underperforming unit. Rebranded and repositioned; exit in 2020 with +120 % value growth.
- In the group since
- 2016
- Exit
- 2020
- Value growth
- +120 %
- Held
- 4 years
Yours next?
If it fits what we look for,
we should talk.
About GRAU
Built on experience.
Across different businesses.
GRAU brings together businesses in accommodation, marketing, events and sound, backed by private family equity.
- Building since 2009Our first projects laid the foundations for the experience we bring to GRAU today.
- Hands-on experienceWe develop and run businesses, working closely with their teams.
- Shared expertiseFinance, accounting, legal and HR support across the group.
Partnership
We help you take it further.
GRAU is a group of businesses built in Slovakia since 2009. What we learned building them, we bring to yours – as a partner, not an investor.
How we help
- TeamSupport in finance, accounting, legal and HR.
- CapitalFunding for growth, investment or a change in ownership.
- TechnologyTools that simplify everyday operations.
- NetworkAccess to specialists and business partners.
Tell us what you have in mind.Your plans first · Details after confidentiality is agreedDiscuss your plans
What we look for
- Proven demand and a working business model
- EBITDA of about €1–5M a year, as a guide
- Slovakia, Czechia, Central Europe
- Owners who want a partner for the next stage – or a successor they can trust
Who we work with
- Region
- SK · CZ · CEE
- Slovakia, Czechia and the rest of Central Europe.
- Size
- €1–5M EBITDA
- A year, as a guide – not a strict limit.
BratislavaHeadquarters
Who we work with
- Region
- Slovakia · Czechia · Central Europe
- Slovakia is where we started.
- Business size
- €1–5M
- EBITDA a year, as a guide.
What we offer
- A partner, not an investor
- Capital, teams and technology
- The right people in every field
- Your role is yours to decide
Four stages of a company – where we come in, and what comes with us
Stage 1/4
Seed
The idea is tested and the first customers arrive.
Stage 2/4
Early
The model works; the money goes back into growth.
Where we come in
Stage 3/4
Growth
What comes from us
- CapitalFor the next stage, as a partner
- TeamsMarketing, events, legal and accounting, on your side
- The dealAgreed with you, case by case
Where we take you
Stage 4/4
Mature
What stays
- ContinuityYour name, your team and your customers carry on
- Your roleYours to choose, for as long as you want it
- What’s nextMonthly numbers, processes and the next step, together
We enter here
Maturity
Without a partner
Time
Why GRAU
Two moments when a business needs a partner.
We look for businesses in two phases: growth and maturity.
The life cycle of a business
Revenue
Time
Seed
Early
Growth
Maturity
Re-growth
When you want to grow
- Your role
- You keep leading
- We bring
- Capital, teams, technology, contacts
When you are ready for the next step
- Your role
- Step back, or stay and lead
- We bring
- A successor you trust, or new energy
With the group behind it, a second curve instead of a plateau.
Why GRAU
Two moments to bring us in
While it is still growing – or when it is time for you to step back.
-
Before we come inSeed
Idea and first customers
-
Early
The model starts to work
-
When you want to growGrowth
- Your roleYou keep leading the company. We add what the next stage needs.
- CapitalFor the next stage of growth – as a partner, not an investor.
- TeamsFinance, legal, accounting, back office and marketing – ours, not new hires of yours.
-
When you are ready for the next stepMaturity
- Your roleKeep leading, stay on as an adviser, or hand over fully.
- SuccessionGradually, or on a date we set together. Nothing pushes it from our side.
- ContinuityThe name, the team and the customers stay.
GRAUWithout a partner
How we come in
Two moments to bring us in
While it is still growing – or when it is time for you to step back.
Growth
Maturity
1
2
Re-growth
Without a partner
Revenue
1While you grow
GrowthWhat comes from us
- CapitalFor the next stage, as a partner
- TeamsMarketing, events, legal and accounting, on your side
- The dealAgreed with you, case by case
2When it is time to step back
MaturityWhat comes from us
- SuccessionStep back gradually or hand over – on your timeline
- Re-growthNew markets, acquisitions and modernisation – a second curve
- What you builtYour name and your team carry on – no break-up, no resale
Your role at either point: keep leading, step back or hand over – yours to choose.
Revenue
We enter here
Our partnership
We grow with you
Stage 1/4
Seed
The idea is tested and the first customers arrive.
Regional focus
Slovakia
Target EBITDA
Up to €0.5M
Stage 2/4
Early
The model works; the money goes back into growth.
Regional focus
V4 Countries
Target EBITDA
€0.5M–€1M
Where we come in
Stage 3/4
Growth
Proven demand. Ready to scale.
Regional focus
V4 Countries
Target EBITDA
€1M–€5M
Where we take you
Stage 4/4
Mature
Stable. And we’re still here.
Regional focus
CEE Region
Target EBITDA
€5M+
Time
Sounds like yours?Let’s talk
How it works
- 01
A first conversation – confidential, with no commitment.
- 02
We agree the structure and the roles – yours included.
- 03
We come in – to grow with you, or to take the lead when you are ready.
For partners
Alongside
the family
From time to time we open a deal to partners who think in decades rather than quarters – family offices and private owners who want to hold, not flip.
Our own money goes in first, on the same terms. That is the only structure we know how to stand behind.
Own capital
first
We are in every deal with our own money, on the same terms as our partners.
Hands-on
ownership
Our teams run marketing, events, legal and accounting for the companies in the group.
No fund
deadline
Nothing has to be sold by a certain date, so nothing is sold badly.
Plain
reporting
Monthly numbers, the same ones we use ourselves, without a polish.
Let’s talk
about holding
If a long-term stake in real companies – housing, healthcare, media – is the kind of thing you hold, we should talk.
Write to us“
“
Before and after
What changes when we come in
We do not buy a stake and wait. These four things change first, and they show up in the numbers.
Operations
Before
Processes held together by a few people.
After
Written processes, numbers every month, growth that does not depend on heroics.
Systems
Before
Spreadsheets, paper, the same work done twice.
After
One system for orders, people and reporting.
Reach
Before
Strong in one city, stuck at its borders.
After
Slovakia, Czechia and the wider region.
Assets
Before
Buildings and equipment past their useful life.
After
Renovated, cheaper to run, worth more.
Latest news
What’s new in the group
Case study
What happened after they joined the group
A closer look at PRIMA RE Group. The figures are the latest we have.
PRIMA RE GroupGrowth by acquisition · Workforce accommodation
Slovakia’s largest network of workforce accommodation, added to one building at a time
3,200+beds
6facilities in 4 cities
€70M+valuation
Closer look
- 2009Ubytovňa PRIMA – the first buildings in Bratislava.
- Oct 2024PRIMA Nukleon in Trnava and PRIMA Tarif, with more than 1,000 beds.
- 2024PRIMA RE GROUP – the largest network of workforce accommodation in Slovakia.
- Apr 2026PRIMA Galanta, the newest facility.
Subway®Turnaround · Food franchise
An underperforming restaurant, exited four years later
+120 %value growth
Closer look
- 2016Bought as an underperforming unit.
- 2016–2020Rebranded and repositioned.
- 2020Exit.
Ateliér zvukuNew company · Group teams
A recording studio started by two group companies
2024founded
Closer look
- 2012 · 2021LIČI Advertising and BOLDEN Events join the group, both with sound and creative people in-house.
- 2024Ateliér zvuku starts as a separate studio.
- TodayPodcasts, music and TV audio.
The first conversation
What’s next for your business?
Let’s talk about growth, succession or a new direction.
Get in touch- A first conversationConfidential and non-binding. You say what you want; we say plainly whether we can help.
- Numbers under NDAFigures, the team and the customers – looked at together, in confidence.
- A proposal in writingThe stake, your role and the terms – on paper before anything is signed.