About GRAU
What we have built so far.
Since 2009 a group has been taking shape in Slovakia.
2009First projects
100 %Family private equity
€80M+Value of what we run
€6M+EBITDA 2026
100+In our teams
10+Projects
Our story
One project at a time
Every project joins on its own terms, and we work in it ourselves – from the strategy to the reception desk.
PRIMA grew into the largest network of workforce accommodation in Slovakia – not by beds alone, but by the systems, the people and the standard behind them. The next stage has the resources it needs: more businesses, not one bigger building.
- Apr 2026PRIMA RE GROUPPRIMA GalantaThe newest facility in the network.
- 2024PRIMA RE GROUPPRIMA RE GROUPA new level for Ubytovňa PRIMA: after Nukleon and Tarif, the largest network of workforce accommodation in Slovakia.
- Oct 2024Ubytovňa PRIMAPRIMA TarifBratislava – the largest facility in the network, with more than 1,000 beds.
- Oct 2024Ubytovňa PRIMAPRIMA NukleonIn Trnava – now the second-largest facility in the network.
- 2024HERBAVIN®HERBAVIN® exitAfter seven years in the group, with company value up 120 %.
- 2024Ateliér zvukuAteliér zvukuA recording studio born from LIČI and BOLDEN.
- 2022Plechlo & PartnersPlechlo & Partners exitThe law firm continues on its own.
- 2021BOLDEN EventsBOLDEN EventsSet up because LIČI’s clients kept asking for events.
- 2020Subway®Subway® exit+120 % value growth in four years.
- 2019HERBAVIN®Own productionFrom distributor to certified manufacturer in Slovakia – over 10 tons a year, revenue +20 %.
- 2018Ubytovňa PRIMAPRIMA NitraAccommodation in Nitra.
- 2017HERBAVIN®HERBAVIN®Natural cosmetics – KARTALIN®, Herbavin® and Solivin®.
- 2016Subway®Subway®A franchise restaurant in Bratislava, underperforming at the time.
- 2016Plechlo & PartnersPlechlo & PartnersA law firm – begun by Juraj Plechlo Sr.
- 2012LIČI AdvertisingLIČI AdvertisingAn advertising agency: campaigns, PR, print, social media and events.
- 2009Ubytovňa PRIMAPRIMA IC23Ivanská cesta 23, Bratislava – the second building.
- 2009Ubytovňa PRIMAPRIMA IC15Our first project: the first building of Ubytovňa PRIMA, Ivanská cesta 15, Bratislava.
The people building GRAU
One team behind every business
Finance, accounting, HR, operations and projects – the same people work for PRIMA, LIČI, BOLDEN and Ateliér zvuku.
The first foundations
Ubytovňa PRIMA and Plechlo & Partners were founded by Juraj Plechlo Sr.
We remember him with respect and gratitude.
What he started, we carry on.
Let’s get to know your business.
Tell us what you’ve built and what you have in mind.